Hey, folks.
Big update this week at First Movers.
First…
A lot of you know and follow me for the content marketing empire and name I built. God‘s been gracious to allow me to have a great time in that industry.
Well, as you know, I’ve now spent the last two years immersed in the AI revolution.
It’s not only become an obsession, but a new calling of mine.
I was always a growth-focused content marketer. And now, we can grow infinitely faster in all avenues of our marketing, thanks to artificial intelligence.
I see it. I know it. I believe it. I care about YOU in it.
Early on, I had the blessing of being connected with some of the brightest minds studying workplace automation. Dave Shapiro, Emad Mostaque, and YouTubers like Matt Berman, Matt Wolfe, and others.
Dave and I have been planning and working on the next economic model together.
Like he said in a text message the other day — “How do we help everyone not work anymore?”
This echoes my belief on abundance for all and the great possibility of finally letting the machines do machine work. It is the underlying sentiment of what I’ve been saying on X for over a year now. Like this tweet:
Let's be crystal clear:
— Julia McCoy (@JuliaEMcCoy) February 9, 2025
• Most knowledge work will end in 36 months
• Mine and yours
• No exceptions
This isn't about IF AI replaces human work.
It's about WHEN.
And that when is now.
But here's what everyone misses:
This isn't a threat.
This is *liberation.*
Billions of…
Work from your passion — gives you meaning. But the majority of people are unhappy at work, not fulfilling their passion. In fact, 70% of people are unhappy at work. It’s the result of a productized economy, the industrial revolution, and our children being shepherded to factory-like schools.
The REAL Timeline of AI Automation
Thanks to some deep research done by my partner in crime Dave, it’s clear we face twin realities that sound contradictory but are both true.
Guys I have bad news.
— David Shapiro ⏩ (@DaveShapi) April 26, 2025
Extraordinarily bad news.
We have 30 to 50 years before we get to full Post-Labor Economics.
The bottleneck isn't intelligence, or even robotics.
It's economic scale.
We ran all the numbers, and ran them again.
The primary question: "how long… pic.twitter.com/uNrqIugpmK
1. We have more time than doomsayers think before full automation replaces most human labor (30-50 years).
2. The next 36 months will create an opportunity gap so vast that those who position themselves correctly now will capture generational wealth.
The bottleneck isn’t AI intelligence (which is advancing at breakneck speed)—it’s economic deployment at scale.
The Transformation Timeline
– 2025: The automation cliff arrives for knowledge work. Autonomous agent swarms will execute complex tasks previously requiring human intelligence. The KVM Rule takes effect: if your job can be done with just keyboard, video, and mouse, it’s vulnerable immediately.
– 2026: Humanoid robots enter commercial markets ($80K for advanced models). A critical breakthrough allows machines to navigate physical environments with human-like understanding.
– 2027-2030: Artificial superintelligence emerges, but deployment lags far behind capability. The feedback loop accelerates AI development beyond human comprehension.
– 2030-2040: Robot production scales up significantly, but rare earth metals for batteries, actuators, and sensors become limiting factors.
– 2040-2060: Global labor substitution finally reaches maturity. The transition happens unevenly across economies.
Who Wins in This Timeline
Even with decades before full automation, the wealth concentration happens NOW. Those who leverage AI in the next 3-5 years will capture *disproportionate* value, similar to the automotive revolution but compressed and more dramatic.
Jobs That Persist for Decades:
– Skilled physical labor: Not because robots can’t do it, but because there won’t be enough robots yet
– Accountability jobs: Roles requiring licenses, insurance, and legal accountability
– Meaning jobs: Creators, performers, spiritual leaders—roles with authenticity premium
– Complex relationship jobs: Politicians, diplomats, negotiators
– Capital owners: Those who own the AI and robots
What You Should Do Now
If you’re in knowledge work:
Your clock is ticking (1-5 years). Don’t be a human only copywriter. Become an AI orchestrator, move into meaning-creating roles, or develop skills that will remain scarce.
If you’re in physical work:
You have more time, but should acquire ownership stakes in automation through investment, ESOPs, or cooperatives. Focus on complex, non-routine skills.
The next three years will reveal capabilities that seem almost magical. But deploying those capabilities at scale will ACTUALLY take decades.
The Big Question
The real question isn’t whether AI transforms everything—it will. The question is who will own the future it creates.
Will you be positioned correctly when this window closes?
Introducing First Movers: Your Redefined AI Transformation Partner
After six months of trial and error building custom AI integrations, we’ve refined our offerings to help you become a FIRST MOVER in the AI revolution.
I’m absolutely excited to share these with you this week.
Our Transformative M.O.V.E.R.S. Framework Services
I’m THRILLED to unveil our proprietary MOVERS Methodology—a revolutionary framework transforming how marketing teams implement AI.
This was born after months of trial and error with custom integrations.
M: Measure Readiness. We believe you can’t start implementing AI successfully until you know where you or your team stands. And that’s why we start with assessing exactly where your readiness level is in AI.
O: Opportunity Discovery. We believe you next need to identify high-leverage AI integration points, aka OPPORTUNITY, to know the next step of action.
V: Value Prioritization. Now that you know your opportunity — do you know the ROI of it? So this is where we quantify each opportunity’s ROI impact with our proven framework. We’ve got real-world numbers to back it up in the formulas driving it.
E: Essential Wins. Now you’re ready to target immediate 30-day results with 80/20 quick-win implementations.
R: Roadmap KPIs. This is where the nitty-gritty comes in. Receive a precise blueprint with detailed steps and resources.
S: Stakeholder Forecast. Money, money, money. We help you get clear projections on revenue growth and efficiency gains.
Now, here’s how we build your results:
Done-with-You AI Solutions
Elite AI coaching that guides you to real solutions. Includes weekly 1:1 sessions with our experts, where you get personalized help building knowledge bases, GPTs, AI integrations, workflows, agentic operations and more.
Done-for-You AI Solutions
Want us to handle the nitty-gritty and build out your AI integrations? We can automate entire marketing departments, sales processes, and develop custom solutions tailored to your specific business needs.
Courses (DIY): Labs
100% self-serve, 30+ AI courses, 35+ custom built/PROVEN marketing & sales bots, and over a dozen expert-led courses—all accessible on-demand. Includes weekly live group coaching calls and access to our exclusive First Movers platform. (Currently waitlisted, but opening doors in the coming weeks!)
Not sure where to start?
Get on the line with our trusted experts for a deep 90-minute dive that will give you immediate value and clarity. Book your call now.
You’ll receive a report with both immediate AI wins for your business (implementable within 30 days) and long-term strategic moves to position you in the top 2%.
Don’t Get Left Behind
We spent months trudging through a bunch of custom integrations learning what works and what doesn’t.
We trained key staff members and learned the kind of people it takes to build and implement real integrations.
I am thrilled to share with you that the people we have today — are the people I would trust with my business. I would put my AI life in their hands. 😅 (And I do, because they have the access code to my clone!)
I encourage you to take advantage of these offerings—at the very least, grab the consulting call for your business.
Here’s to YOU, thriving in the AI age. 🥂
Learn more and book your free consulting discovery session today.