I’m Julia McCoy, founder of First Movers, and I built AI Labs so you can put AI to work in your business without figuring it out alone. Inside: 60+ courses, ready-made templates, and an AI tutor trained on my frameworks (think: me, on call 24/7). Around you: weekly live training, an expert team, and a community building right alongside you.
See how members have used the training to publish content, launch projects, and build AI workflows for their businesses.
Choose one business problem. Follow the relevant training, put each lesson into practice, and bring your questions to the live sessions.
Use your learning pathway to choose the course that fits your goal.
Follow the lessons and use the templates on your own project.
Bring questions to live sessions, Ask Julia, and the community.
Beginner • 6 Modules • 26 Lessons • ★ 4.6
Develop your business idea, offer, and marketing plan.
Work through Julia’s framework for choosing a niche, shaping a value-based offer, and building an AI-supported marketing system.
Beginner • 7 Modules • 33 Lessons
Find the repeatable work you can streamline with AI.
Learn to assess business workflows, identify opportunities for automation, and decide where human judgment and hiring add the most value.
Intermediate • 7 Modules • 28 Lessons • ★ 4.3
Help your business become easier to find in AI-assisted search.
Explore schema, content structure, entity optimization, and a plan for measuring your visibility in AI-generated answers.
Beginner • 9 Modules • 11 Lessons • ★ 5.0
Members’ #1 Rated
Build a content workflow around your own voice and expertise.
Learn to train your clone using your knowledge, examples, and style, then adapt content for the channels your business uses.
Intermediate • Newest Flagship
Set up a Claude writing workflow around your brand.
Use the course’s prompts, reference packs, and training files to develop a repeatable process for drafting and reviewing on-brand copy.
Explore these courses and more in the AI Labs library.
Six systems that work together so you stop dabbling and start compounding.
A 2-minute assessment maps your starting point and routes you to the exact courses, skills, and templates that will move you fastest.
Tuesdays 7 PM ET and Wednesdays 2 PM ET. Build live, get feedback live, and walk out with the asset already built.
A private community of entrepreneurs building with AI. Share your work, ask questions in the course forums, and get feedback from people putting AI to work in their businesses.
The exact prompts, SOPs, and 40+ revenue-generating AI skills Julia’s team uses every day. New drops monthly.
Get help when you need it. Ask Julia is trained on Julia’s frameworks, so you can work through questions between lessons and live sessions.
Hi, I’m Julia McCoy. In 2021, I sold my 100-person content agency. Then ChatGPT arrived, and I rebuilt how I worked around AI.
AI Labs is where I teach the systems behind that change: creating content, building an AI clone, and turning repeatable work into workflows. You get the lessons, the resources, and a place to build with support. Start with one thing you want to change in your business.
7-Figure Business
(Before the AI Boom)5,000+ Students
in my Training Programs10 Books
on Content, SEO, and AIForbes, Entrepreneur
, Inc.I applied your training to a Claude project and prompted it to create half a dozen PHENOMENAL articles.
1st day running through the courses and it’s as great as I hoped it would be. Love it so far!!!
Super excited to be here. Thank you for creating this community and for the fantastic resources.
I just wanted you to know how much I love First Movers, R&D Labs, and everything you’re doing on the AI front.
Thank you! This helps me explain this better to my own team. I appreciate it, Jason!
Just signed up for the next live class! I LOVE the format of this site!
AI Labs is Julia McCoy’s AI training membership for entrepreneurs. It includes 60+ courses, live builds twice a week, the Ask Julia AI tutor, templates and resources, and a private community of entrepreneurs building with AI. Choose $197/month or $1,997/year.
Start with one task that already takes time in your business: writing content, creating video, managing a repeatable workflow, or improving search visibility. Use your learning pathway to choose the relevant course, then apply each lesson to that project.
The library covers AI-assisted writing, AI cloning, automation, business strategy, and answer engine optimization. The five featured courses above are starting points. Membership gives you access to the full library of 60+ courses and tutorials.
Ask Julia is an AI tutor trained on Julia’s frameworks. Use it to work through questions as you learn. It complements the courses and live support; it is not a private call with Julia.
AI Labs is training and community support for building your own systems. AI consulting is a separate service for businesses that want a tailored implementation engagement. Choose Labs if you want to learn and build; explore consulting if you need hands-on implementation for your company.
Your membership covers the AI Labs training, resources, community, and member features. Some projects use third-party tools such as Claude or AI video platforms. Check the tool requirements for your chosen course before starting; those tools may have their own paid plans.
Yes. Start with the Claude Copywriter training for writing in your brand voice or Clone to Scale for building a content workflow around your expertise. You’ll work with your own examples and reference material, then review and refine what AI creates.
AI Labs is built for entrepreneurs, business owners, and marketers who want to put AI to work on real projects. It is a good fit if you are ready to practice and implement, whether you are starting out or improving an existing workflow.
No. Start with a beginner course and follow the lessons step by step. Your learning pathway helps you choose a starting point, and the live sessions and community give you places to ask questions as you build.
Live builds run twice a week: Tuesdays at 7 PM ET and Wednesdays at 2 PM ET. Join to build along and ask questions, or use the recordings when you can’t attend. Check the member calendar for the latest session details.
You don’t need another folder of prompts you never open. You need a place to build. My team and I bring practical training, live implementation sessions, and a community where you can ask questions and keep moving. Bring a real project. Put what you learn to work.
– Julia McCoy
